That metric is down 16% over the last 24 months. Where Did All The NASCAR Fans Go? - Forbes Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Business Solutions including all features. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. It would be, lets see how this works at this venue, lets see how that works at this venue. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. And Id say our perception as a property has been turned on its head over the last two to three years. The future of NASCAR is bright and will likely run through FOX and NBC moving forward, as stated during the State of the Sport address last week. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. We will be a linear TV property, traditional TV property, through 2024. Our share of those TVs that are tuned in is up 18%. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. Last year's fifth race, which took place in Phoenix six days earlier . Please have NASCAR contact me ..Im serious.. Due to varying update cycles, statistics can display more up-to-date Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. Overall, NASCAR's viewership as an individual motorsport has been in decline. NASCAR sees positive trends in attendance numbers - Sports Business Journal NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. You can contact him here or on the Sports Media Watch Twitter page. There are certain deals that we could not do. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? Coming off the 2021 season, how would you assess where NASCAR is at in the television landscape, the ratings NASCAR has earned and the direction NASCAR is headed regarding its next contract? At the start of the 21st Century NASCAR TV ratings meant everything. NASCAR TV Ratings Stabilize Amid Pandemic, Progressive Changes - Forbes I have been around and covered NASCAR for over two decades. The truth was of course far from that. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). NASCAR still attempts to do the best it can when it comes to getting the word out. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. NFL Draft viewership rebounds from last year - Sports Media Watch The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo The NASCAR ratings for the 2022 season are the best they have been in four years. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. We feel really good about the length of our season. It was a successful year as the sport averaged over three million average viewers per race. I think thats some pretty solid footing.. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. NASCARs popularity is down and the ratings reflect it. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. A shot that shows the overall value sponsors receive. We needed them in 2020. Top NASCAR drivers head to Monster Mile; what about Jimmie Johnson? Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. NASCAR has officially returned to pre-COVID-19 pandemic numbers and no matter how it is spun, this is a fantastic situation for the sport. (Photo by Chris Graythen/Getty Images), Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. NASCAR scraped bottom. In fact, Talladega proves that it is not simply a TV problem. We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. I probably would have been in a different position if the rights deal came up in 2018. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. (Nielsen estimates from ShowBuzz Daily 4.25). I can save this sport . Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. You mentioned evolution. NASCAR viewership up at Talladega - Sports Media Watch Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Is that fair to say? When combined, it shows that NASCAR is in a pretty good place. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. That's the first time in a decade that that has happened, Hebrst said. These Are The Reasons Why NASCAR Is Losing Fans - HotCars Up until the middle of the 21 st century the. Statista assumes no Follow below for live results and highlights from this year's Wurth 400. NASCAR 2018 TV Ratings - ESPN Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. Lets take a look at the data more closely. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. And, obviously, the network window is increasing as well. The sport has seen two major boosts for the 2022 season. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. (2022). You need at least a Starter Account to use this feature. Related: NASCAR intends to continue the charter system beyond 2024. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. Are you as bullish? After years of decreasing numbers, a boost in viewership is very positive. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. NASCAR - Statistics & Facts | Statista Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Phoenix was not the only race to record a drop, with the 2022 Daytona 500 also under-performing in terms of viewership despite the hype and ticket being sold out. Currently, you are using a shared account. ET; it will have a start time of 3 p.m. next year. And I feel like were peaking at the right time, for sure. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. Brian Herbst is the senior vice president for media and productions for NASCAR. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. I love the sport and breaks my heart to watch it spiral downward .. The only potential exception to that at the end of their season will be the NFL. NASCAR at Dover: Free live stream, TV, start time for postponed race This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. (Photo: David J. Griffin / Icon Sportswire via Getty Images). Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. We are happy to help. Can you elaborate on why NASCAR believes that to be the case? Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. (Photo by ISC Images & [+] Archives via Getty Images). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Has either Fox or NBC indicated that theyre interested in re-upping? We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. NASCAR announced recently that start times for next years races, largely across the board, are going to be later. What is the sweet spot for how long a race should be from a television perspective? Weve been partners with Fox for 20-plus years. So if you can say that it's you and the NFL in terms of stability of your audience. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. Ryan Truex wins his first NASCAR national touring race at Dover Bookmark this page for NASCAR ratings as another year of racing is officially underway! They have their favorites in terms of who they like or who they do not like in the booth. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. So if you think about where we were in 2018, when we started to make a number of the systemic and seismic changes to the industry between bringing NASCAR and ISC together and SMI going private, I think if you think about where we were in 2018 following a wave of driver retirements Jeff Gordon, Tony Stewart, Dale Jr. that certainly had an impact on viewership. This text provides general information. With all the different metrics used to measure a sport these days however, it can be complicated. All of these numbers are the raw total from each rating release throughout the season. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. Brilliant. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500.