ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. ESPN Digital also ranked as the No. Basketball players have the highest salaries in the US and the world. Here are some interesting facts about the networks viewership in the past few years: American football reigns supreme among all popular US sports. The increase was even more pronounced in prime time up 40% to 2.068M viewers. Now, you can stream it via ESPN+, Sling TV Orange, YouTube TV, DirecTV, and many more. Target audience characteristics The Bahrain Grand Prix on March 20 kicked off the 2022. With two studios (connected to control rooms at other locations), it is home to. Things are looking up now for ESPN+, but it wasnt this popular initially. The largest age group of visitors are 25 - 34 year olds (Desktop). 75.8% of assistant sports editors were males, reigns supreme among all popular US sports. On Monday, Jan. 17, it garnered its biggest audience ever with an average of 658,000 viewers. SportsCenters late-night edition is now one of the. The poll results and complementary analysis pieces were published via a three-part series on TheUndefeated.com in October. Is ESPN the most-watched sports network? The average engagement per ESPN's is 378 with 69 reactions and 309.5 comments. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. Best Poker Training Sites and Courses in 2023. Through all the twists and turns 2020 presented and with hard work and resiliency making up for the lack of ablueprint to conducting business during a pandemic more than ever ESPN remains today the leader and the place of record in the industry for sports fans. In those same age. When live sports resumed in 2021, ESPN led the way in primetime with an audience of 1.6 million. The full campaign won a silver Clio Sports Award. Superstar Racing Experience (SRX) and ESPNreached a multi-yearagreement that will bring back ESPN Thursday Night Thunder in Summer 2023. In a study of more than 100 newspapers and websites, the 2021 Sports Media Racial and Gender Report Card shows modest gains over the past three years for women and people of color. Agreement with Peyton Mannings Omaha Productions brought a new lineup of original podcasts to the ESPN Podcast library. Sports Betting analyst Joe Fortenbaugh signed a new deal and is a co-host of a new radio show on ESPN Radio, Joe & Amber with Amber Wilson. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. A Hometown Heroes segment was created to put a spotlight on individuals going above and beyond for others during the difficult times. SportsCenter, digital and social. It also addressed how the Black community views the health care system during a pandemic that has disproportionately affected them. In an ever-changing and competitive landscape, ESPN continues to lead through a focus on quality, creativity and an inclusive culture.. Its presence on pay TV is slowly waning, but its OTT services are picking up. Also, there were reairs of great games and events such as the Masters, Indy 500 and NFL Draft first rounds; a marathon of O.J. Its growth rate is one of the fastest among todays OTT, As more people knew about ESPN+, it got more traction among paying fans. The cultural relevance of our brand was evidenced by the wide-ranging response to The Last Dance, while the innovation our employees consistently bring to their work was reflected in the success of virtual league drafts and producing shows and events with the production crew and commentators off site. Average total-day viewers 18-49(age demographic) = 419,000 people; Target audience = MEN 18-49; The picture below shows ESPN's 2012 Planning Guide which illustrates all the sports events/seasons ESPN will be covering. ESPN Overseas It is popular among female audiences, especially black females. The age range was more inclusive, ranging from 18 to over 65. . A record of 15.6 million viewers watched the first day of the NFL draft in 2020.; The most viewed sporting event of 2019 was the ICC Cricket World Cup. Find out the 2022-2023 attendance numbers for every NBA team. The 2022 Peach Bowl matchup between the Georgia Bulldogs and Ohio State Buckeyes had 22.1 million viewers on average. On the strength of the weekday studio show lineup, ESPN averaged 600,000 viewers from 8 a.m. 7 p.m. Only 20% stated that they watched NASCAR , The Walt Disney Company launched ESPN+ on April 12, 2018. Sports are a great source of entertainment for many. Need Photos? I like to say I simply kept showing up. The Undefeated and Hollywood Records released I Cant Breathe/Music for the Movement an extended play album of four songs highlighting the protests across America and beyond against social injustice. The Worldwide Leader says in the first five months of 2016, ESPN leads its fellow networks in key demographics especially in the key demographics that are big with advertisers. 1 for at least 29 straight and also 21 consecutive in prime time. The Walt Disney Company launched ESPN+ on April 12, 2018. , was up double digits vs. 2021 (except for the 1 a.m. show which was up 9%). ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. ET. Similarweb analyzed ESPNs audience composition based on on-site visits. During the survey, 13. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. It was the highest penetration among the three age brackets. The Last Dance produced by ESPN Films, Netflix, and Mandalay Sports Media, in association with NBA Entertainment and Jump.23 was completed ahead of schedule to meet the publics appetite for fresh sports content and became a global phenomenon. Lets crunch the numbers with these viewership statistics. I was told it would be for three months at all of $5.50 per hour. ; MLB; NBA (The Finals on ABC); NHL (Stanley Cup Finals on ABC); college football including the College Football Playoff; mens and womens college basketball, including the womens NCAA Tournament; tennis Australian Open, Wimbledon and US Open, all start to finish; The Masters; WNBA; Little League World Series; and more. Through October, ESPN Digital had led the U.S. sports category for 32 consecutive months (and 77 of the last 79). They also got similar results, which ESPN published on its site: Sponsorships for womens professional sports did grow by 20% in 2022. Few things are as iconic as ESPN SportsCenters theme song that. Hows the viewership of ESPN shows? ESPNs podcasting efforts continue to set records and appeal to a very young audience. : Made in America, one of WrestleMania and a boxing marathon that included the epic trilogy between Muhammad Ali and Joe Frazier (Ali-Frazier I had not been on U.S. television in 29 years). . They serve as home for. The average NFL player salary is $4.5 million. OTT streaming is growing but hasnt reached the level that they want. It is a relatively new show, but is quickly becoming one of ESPNs headliners. It utilized 19 satellite trucks 15 in the U.S. and four overseas (France, Spain, Greece and Israel) remote productions kits with 39 other players and access to 17 team war rooms, as well. Digital By launching the X Games, a high-profile platform for nontraditional sports such as skateboarding and snowboarding to fill another programming void and appeal to a broader audience demographic,. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. The consumer audience that ESPN is targeting with the X games are extreme sports enthusiasts who are typically millennials/Generation Y. Millennials actually "consists of 58 million extreme sports enthusiasts and are the action sports market target audience" (Dachman, 2012). Primetime viewership is even better for the leading cable network. The other 32% represent users aged 35 and older. In a sign that MLB is reaching a. thought Tom Jones was a perfect fit for the beloved PBS show's audience. ft. rented in two locations nearby). ESPN was originally conceived in 1978 and office space was rented in Plainville, Conn., before the Bristol property was purchased and developed. The results show that 49.67% of those aged 30 to 49 watched ESPN. Overall, ESPN Plaza is home to 19 buildings on 120 acres and 1.3 million square feet of office/production space. at 5:30 p.m. was up 12% and is ESPNs most popular weekday studio show, averaging 728,000 in the quarter. In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% , strong performances from cable televisions annually most-watched three programs the, College Football Playoff Semifinals and Championship, NFL Wild Card Playoff Game on a Monday night. espnW also contributed leading content, notably When We Play, a programming initiative spanning ESPNs networks and platforms June 2123. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. ESPN+ presented StatCast alternate presentations while ESPN Radio was the exclusive national radio home of the post-season including the World Series for the 23rd consecutive year. Averaged 1.21 million viewers on ESPN, up 50% from last year. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. (Similarweb, Sports Illustrated, ESPN, CNBC). There were 24.9 million ESPN+ subscribers by the start of 2023. In fact, the ESPN App reached more users in September than any sports app has ever reached.*. The disparity is consistent with other sources of information. When will Disney let cable TV go and fully embrace the future? Dont read too much into these numbers yet. After two rounds, the NCAA Tournament audience is 15% larger than 2021. Both include co-exclusive link integrations across ESPN digital platforms connecting fans to sportsbooks from Caesars Entertainments sports betting partner, William Hill, and DraftKings. As Disney+ gains global attraction, Many marketers are looking for figures associated with it. The ESPN brand reaches every continent with leading entities across television, radio, print, Internet, broadband, wireless, consumer products and event management. Dedicated to inspiring a more inclusive world by championing three areas bullying prevention, intentional inclusion and mental health. Sixth annual year-long journalism training program. Its efforts are starting to bear fruit. 12% of ESPN employees are Black or African American. In addition to popul. There are several key points to make from the fall book. increased its audience 26% vs. the previous season. Fascinating Sports Viewership Statistics. 2022 PlayToday.co All Rights Reserved. As more people knew about ESPN+, it got more traction among paying fans. Supports and inspires black and brown youth. Here are Super Bowl ratings for18-to-49-year-olds the prime demographic for advertisers over the past ten years. World Championship most-watched season ever on U.S. television with an average of 2 million viewers across ESPN platforms. The most-watched daily sports news/studio show among total viewers. ET to noon, 31% higher than the time slot had performed year to date. It shows how target market segmentation can be discussed in less than 300 words. However, for the audience demographic the series is trying to attract, it is a significant off-putting factor. ESPN is right in the middle of things. We will start with the demographics of ESPNs fan base and see what kind of people follow it. Using the power of sport to positively address societys needs, this included the decline in youth sports participation. 2 (through October via Comscore) including a global sports category record of 161.6 million users worldwide in October, offers a vibrant source of news, highlights, analysis, features, personalized content and more with localized versions in 20+ markets around the globe. In other developments, The Undefeated widened its lens to include coverage of sports, fashion, music, the arts and technology, with a goal of sharing that content with a larger audience in a variety of ways. 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No. ESPN appeals to sports fans of all ages. a 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. ESPN has played a vital role in that dynamic since 1979, yet it has never been more important than today with a global pandemic, the stoppage of sports, a divisive political arena and the essential fight for racial justice. As the home of the SEC Network, programming produced there includes, SEC Now, SEC This Morning, Marty & McGee, Thinking Out Loud, Out of Pocket, In August 2020, the Las Vegas studio opened as the new home of. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. Although lower than pre-COVID figures of 4.16 million, this shows that there is huge demand for Formula 1 races, and F1 . Other channels launching in 2020 included The Undefeated, Sports Betting, and the ESPN Archive channel. Viewership. These included Natalie Portman, Chelsea Clinton, Glennon Doyle, Dany Garcia, DeMar DeRozan, and Abby Wambach. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. The increase was 15% after the first two rounds. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. The pandemic continued to have an impact in the fall when ESPN missed out on college football contests plus bowl games; and NCAA basketball matchups. It increased by 11% from the previous year. Persons ages 18-34 averaged 238K viewers per race, up 43 percent over 2021, and Persons ages 25-34 averaged 169K viewers per race, up 46 percent over 2021. However, soccer is still the favorite sport globally, with a, Basketball players have the highest salaries in the US and the world. ESPN beat its closest competitor by 74%. The average salary in the NBA in 2023 is roughly $10.5 million. 40 million ESPN Podcast-related views on YT. In 2020, 13% of US adults hadnt heard of it. Members of Generation Y, those born between 1979 and 1994, consists of 58 million extreme sports enthusiasts and are the action sports market target audience. ESPN launched on September 7, 1979, and is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company. Sports are a great source of entertainment for many. The audience peaked with 6,509,000 viewers at 10:30 p.m. It included a simulcast on ABC, the first MNF game on ABC since 2005 and first of three in the 2020 campaign. ESPN isn't called "the worldwide leader in sports" for nothing. The biggest company in sports media continues to look for growth opportunities in new areas of great potential, reaching fans, particularly young fans, where they live their media lives. ESPN2 is right behind ESPN among cable sports networks among M18-34; it has been #2 every year since its 1993 launch. The Funds mission is to use the power of sport, collaboration, and direct investment to strengthen communities, champion youth, and stop perpetuation of racial inequities. This year included ESPNs most-watched Mens Semifinals telecast on record (Tiafoe/Alcaraz) with 2.96 million viewers and the third most-watched Mens Final on record (2.2 million viewers, up +3% from 2021). In the first quarter of 2022, the sports network's daytime viewership for this group increased by 23%. Sunday NFL Countdown andMonday Night Countdown resumed albeit from a new home, a rooftop studio at ESPNs New York Seaport District studios. April: Chris Canty and Chris Carlin debuted new, national. Next, well look at how their viewing habits changed year after year. Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. Most Disney Plus subscribers are families. Most notable is Ally Financials ad buy with ESPN. That said, about 45% of Disney Plus users are under 18 . Their number swelled quarter after quarter. The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. ET, up 20% over 2021 and the best since 2017. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. The last home game for Duke coach Mike Krzyzewski. Many of its audiences are from the younger demographic. Broken down by age demographics, ESPN.com was the undisputed leader with 33% of 18-24 year olds and 25% of 25-34 year olds listing ESPN.com as their favorite sports site. Does it transcend generations or genders? The national interest . Dream On on the 1996 USA Womens Dream Team. ESPN is a key driver of The Walt Disney Companys #1 position in social engagement among all U.S. media companies, accounting for at least 70% of fan social interactions. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. In 1999, ESPN added a facility in Charlotte, N.C., which totals 38,000 square feet with two studios. ESPN+ is picking up the slack quite nicely. Using a database of 30 million profiles, Zippia estimates demographics and statistics for CNN. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. Age Groups 18-34 26% 35-54 37% 55+ 37% Median Age 48 Education President Trump attacked the NBA last week, saying the league is in "big trouble" and blaming its supposedly poor ratings on the players kneeling during the national anthem to protest p ESPN became a founding partner and through the year expanded its support efforts. People have been rushing home for years, hoping not to miss hearing it. . 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). Third-Round match, featuring Serena Williams last appearance on the court, was the most-watched ESPN tennis telecast on record, with an average of 4.6 million viewers. (Source: Shareablee), House of Highlights creator Omar Raja and a talented group of social specialists joined the company at the beginning of the year and the, ESPNs off-platform content team continued robust content across YouTube, Twitter, Facebook and the ESPN App, and is on pace to shatter 2019s records of 620 shows and 252 million views. It signals the coming of sports updates, exciting plays, funny moments, and more. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% the next closest competitor. ESPN is averaging 1.44 million viewers through 12 games so far this season, up from the 2020-21 season's average of 1.2 million, according to Nielsen data relayed by ESPN Press Room. Sports talk and event programming. Jan 13, 2021 This statistic presents the frequency with which viewers watch television shows or video content from ESPN in the United States in 2017, sorted by gender. Tyler Fulghum took over as host of sports betting informational show. The most popular posts of the year by platform: Instagram: ESPN continues to lean into the burgeoning sports betting space: The Las Vegas studio opened as the new home of. That is if you have your device with you and youre connected. Miami Grand Prix on ABC delivered the largest U.S. audience on record for a live F1 race, generating an average viewership of 2.6 million. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. According to Burack, who also cited Nielsen data, TNT's slate of NBA games declined by 19 percent compared to 2019 (from 1.5 million to 1.2 million viewers per game) while ESPN's offerings dipped . ESPN Stories is an engaging, tap-through vertical video experience that highlights daily content across the sports world with an injection of personality, authenticity and fun. Five of the six games (Game 1-5) were the most-viewed telecasts of their respective days among total viewers and adults 18-49. Programming on ESPN+ includes hundreds of MLB and NHL games, exclusive UFC and Top Rank boxing, top domestic and international soccer, thousands of college sports events (including football, basketball and other sports), Grand Slam tennis, international and domestic rugby and cricket, new and exclusive series, acclaimed studio shows and the full library of ESPNs award-winning. In March, suddenly faced with unprecedented obstacles notably a staff working remotely and a schedule stripped of its marquee series and events ESPNers displayed the resourcefulness and creativity the company has become synonymous with over four decades. In 2022, ESPN continued to build a strategic path forward, while connecting with audiences in innovative ways. How popular is the cable network, exactly? Critically acclaimed and award-winning documentaries and original programming including the 30 for 30 films. They were segmented into three age groups. audience grew by 45%. ESPN Fox Nation FOX NOW fuboTV . The PFL finished the 2022 season with viewership increases on ESPN and ESPN2, up 13% vs. 2021. in three languages Spanish, Portuguese, and English. ESPN said that the race was the 10th most-viewed F1 event in the U.S. on record, broadcast or cable, and the largest audience since 1.49 million watched the 2014 Canadian Grand Prix on NBC. The average audience over the 17-race season was 87.4 million, down 4.5% on the average in 2019 but similar to the figure in 2016, 2017 and 2018 and better than the averages in 2015 (80 million . The NBA Finals were the most-watched in three years. Age Distribution. 250+ signature live events: MLB Postseason (25th consecutive year), NBA Playoffs and Finals, College Football Playoff Semifinals and National Championship, NFL Draft and NBA Draft. Among Viewers 18-49, ESPN Tops all Cable Networks by Wide Margin, Long List of Studio Shows with Surging Audiences, Every Live Edition of, In the target demo of adults 18-49, ESPN was up 23% in total day audience and led the second-place network by 74%. Despite facing the demographic draw of the football game on ESPN, "The Bachelor" retained . Launched in April 2018, ESPN+ has grown to more than 24.9 million subscribers. Some of the decline is related to the rise of streaming, which isn't captured. Jessica Mendoza made history as the first woman to serve as a national game analyst for the Fall Classic on any platform; similarly, Doris Burke had done the same for the NBA Finals. ESPNs primary social media accounts (ESPN and, ESPN accounts across Twitter, Facebook, and Instagram generated 3.9 billion social actions (Jan Nov), up +70% vs. 2019. More than 458 million viewers watched eSports in 2019. It increased by 11% from the previous year. The average NFL player salary is $4.5 million. investing in streaming) without cannibalizing the present (i.e. The 2022 Stanley Cup Playoffs across ESPN, ESPN2 and ABC averaged more than 1.6 million viewers, an increase of 60% versus all 2021 playoffs across cable and broadcast. Additional games were accessible via ESPN3, ACCNX, SEC Network+ and ESPN+; all games were available on the ESPN App. ESPN+ In 2021 F1 welcomed 2.69 million fans back to its events - after closed doors in 2020 - even though many races had limited capacities, and some could not welcome fans at all due to the Covid-19 pandemic. Sports fans hold ESPN to the highest standard, and 2022 showed once again how committed we are to delivering for them. XFL Week 10 TV Ratings On ABC/ESPN, And ESPN2. In 2020 a year unlike any other where virtually the entire world of sports came to a standstill for months ESPN relied on its four business priorities and its company values in best serving sports fans through linear, digital and streaming offerings, led by ESPN+ which more than tripled its subscriber count to 11.5 million. ESPN Digital is 30% larger based on unique users than the No. ar sports talk shows which are simulcast on TV, event programming includes NFL, NBA, MLB and college football and basketball. dominate the US market. The audience growth watching the sport in the US has been steady since then and crucially is hitting the younger demographic F1 wants to attract. James Pitaro, Chairman, ESPN and Sports Content, The Dance Descends on Dallas: ESPNs MegaCast Presentation of the 2023 NCAA Womens Final Four Tips Off Friday, March 31. ESPN Digital also ranked as the No. Cable TV viewership is going down, but providers are still making billions. Another awards show held virtually, the Sports Emmys, was a highlight of the year as ESPN took home eight trophies to lead all network groups. ESPN Radio programming is also available on Sirius XM, via digital distributors Apple Music and Tune In and on ESPNRadio.com. (Source: Adobe Analytics). The companys responsibility in this regard and its special connection with its viewers, listeners and readers wherever they may be is unmatched in media and is one not taken lightly. ESPN has evolved through the years. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide). ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. Lets find out with these stats. . ESPN+ got one million subscribers within five months of its launch. ESPN today announced it set its NBA Playoffs first round audience record on Friday, April 28, as the Golden State Warriors vs. Sacramento Kings Game 6 averaged approximately five million viewers (4,977,000), according to Nielsen.
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