} color: #636363; Our disclosures are informed by the Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB), and aligned to the United Nations Sustainable Development Goals (SDGs). Our Company was founded on the principle of putting People first, and weve never wavered from that commitment. Customer The most common certification among Southwest Airlines employees is generator technician certification. Learn more about our Leaders. padding-top: 5px; Our focus is to fuel ongoing momentum to operationalize DEI in our processes and practices to achieve systemic and sustainable change. /* Air CheckIn Banner Button Fix */ Want to be among the first to board your next flight? And date from the US Department of Transportation (DOT), as flawed as it is, support this analysis. 66% of the management team is White. By fostering a Culture that embraces and utilizes our diversity, we create competitive, yet equitable, advantages that contribute to our overall success. This is a BETA experience. The major ones include -. Diversity, Equity, Inclusion | Southwest Airlines /* Temp - GNAV Espanol Chase ad font-sizefix */ Demographic Segmentation The target demographic for Southwest is very broad. [data-class="swa-g-screen-reader-only"] { 20 Southwest Airlines Statistics [2023]: Passengers, Travel Awaits. Explore our annual corporate social responsibility report, the Southwest Airlines One Report. View contact profiles from Southwest Airlines content: "(Temporarily suspended. /* Fare chart comparison flyby */ The company has its reach to more than 100 destination in the USA 4. white-space: normal; Southwest Air was originated in 1966 when a group of Texas investors, including Rollin King, M. Lamar Muse, and Herbert D. Kelleher, pooled $560,000 to form the Air Southwest Company, incorporated in 1967 (History of Southwest Airlines, 2015). Rollin King and Herb Kelleher originally incorporated southwest Airlines to serve three cities in Texas as Air Southwest on March 15, 1967. width: 273px; Additionally, the report allows the reader to benchmark Southwest Airlines customers in the United States (''brand users'') against U.S. airline customers in general (''category users''), and the overall U.S. onliner, labelled as''all respondents''in thecharts. The highest Southwest was ever valued was in January 2018, with a value of about $39 billion. The LUV airline prides itself with exceptional employees and no frill customer service. Majority of the passenger are looking for an airline service that will eliminate layovers and multiple stops as possible. display: inline-block; html[lang="es"] div.footer div.flex-placement > div:nth-child(9) { color: #636363; Southwest is proud to offer one-of-a-kind value and Hospitality at more than 120 airports across 11 countries. The Golden Rule is at the forefront of our Culture, because treating our Employees well does good things for the rest of our business. height: 6px; . Our People are the Heart of Southwest Airlines. This is a drop from their pre-pandemic ranking of 141, but it is still impressive that Southwest Airlines has maintained its industry dominance. Our focus on People includes Employees, Customers, Communities, and a perspective on relevant Societal Topics. div.footer div.flex-placement a:hover { } clip: rect(0,0,0,0); white-space: normal; Without a doubt, Southwest Airlines is one of the industrys most important players. Use of the Southwest websites and our Company Information constitutes acceptance of our Terms and Conditions. Southwest also is one of the most reliable airlines in terms of punctuality, ranking sixth in 2021. Southwest Airlines - Wikipedia html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(1) { font-size: ; } Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. left: 277px !important; Supplier Diversity is comprised of two programs: Small Business Program and Diverse Owned Business Program. Marketing Strategy of Southwest Airlines 1 Southwest Airlines: A Case Study Sujitha Empowered Employees make great ambassadors that help attract tomorrows talent to our Southwest Family. right: 25px; Flight. Southwest Airlines Review Amenities, Baggage Fees, Seats, For further analysis, we broke down the data in the following ways: /* Air CheckIn Banner Button Fix */ 46% of Southwest Airlines employees are women, while 54% are men. We are here to help 24/7, so drop us a line today! html[lang="es"] div.footer div.flex-placement > div:nth-child(10) { Passengers of Southwest Airlines in the U.S. by age But since that point, Southwest has made a sharp change in direction, evolving its simple, no-frills business model targeted at leisure customers and independent small business travelers into a more complex hybrid product with a focus on growing Southwests share of corporate travel from Fortune 2000 companies. Like many airlines, Southwest has seen its value decline due to the Covid Pandemic. } .swa-footer--copyright-text a{ This occupancy rate is an increase from 52.4% in 2020 and nearly matches the 2019 levels of 83.5%. content: "(That money is all yours. white-space: normal; 3Flight credits unexpired on or created on or after July 28, 2022, do not expire and will show an expiration date until our systems are updated. Southwest Airlines Co. All Rights Reserved. color:#111B40; html[lang="es"] div.footer div.flex-placement > div:nth-child(10) { [data-class="swa-g-screen-reader-only"] { The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries. The airline is headquartered in Dallas, Texas and originally operated flights within the state of Texas. The combination of these factors has led to double-digit growth year-after-year in managed corporate bookings according to Southwests Chief Operating Officer Robert Jordan, who adds, [O]ur [Southwests] corporate business is growing faster than our base business., Turning to Business Customers to offset rising costs. /* Fare chart comparison flyby */ Southwest Airlines Opens for Business - Customers For example, at Southwest, there is little cross training except for only two formal teams: the marketing and reservations department. } 20 American Airlines Statistics [2023]: Passengers, Revenue, And Facts, 20 Remarkable United Airlines Statistics [2023]: Passengers, Revenue, And United Airlines Facts, Topics: Airline Company Statistics, Research, Zippia. .air-booking-select-compare-fares-secondary .compare-fares-secondary--header-cell { } We believe empowered Employees make great ambassadors, and that affects Customers, the world around us, and the success of our business. Foundation for Educational Development, Inc. National Black College Alumni Hall of Fame Foundation, Inc. Hispanic Association of Colleges and Universities (HACU), Hispanic Association on Corporate Responsibility (HACR), Center for Asian American United for Self-Empowerment (CAUSE), Achieving through Choice in Education (ACE) Foundation, Asian & Pacific Islander Americans (APIA) Scholars, The Center for Asian Pacific American Women, Asian Pacific Islander American Public Affairs Association, National Gay & Lesbian Chamber of Commerce, National Association of Women Business Owners, Organization of Black Aerospace Professionals, Historically Black Colleges and Universities (HBCU) First. [data-class="swa-g-screen-reader-only"] { /* Spanish Homepage footer */ This places Southwest second in the U.S. market. content: "(That money is all yours. Some of our longstanding partners include: Black/African American Community Partners, Asian American & Pacific Islander Community Partners, Individuals with Disabilities Community Partners. Such a statistic is key in building customer satisfaction and retaining customers. 2First and second checked bags. 59% of employees earn a salary of $25k-40k a year. The market valuation average over the last five years has been around $27 billion, with some of the change attributed to the Covid Pandemics effect on the airline industry. Southwest Airlines has developed the ability to attract top talent while retaining those already working within their company. The Operational Philosophy provides a framework to offer Employees a safe work environment, our Customers a safe travel experience, and in turn, position Southwest Airlines for success. When American Airlines de-hubbed St. Louis in the middle of the last decade, the departure created a massive capacity void. Southwest offers flights to their passengers to get them to their destinations when they want to get there, on time, at the lowest possible fare. Since it is mainly a domestic airline, Southwest has to strongly consider the needs of its customers while competing with larger airline companies. color:#111B40; These accolades help confirm and celebrate our commitment to a diverse workforce. At Southwest Airlines, our Heart represents our identity. There is information in the previous heading. A plurality of employees at Southwest Airlines stay for 1-2 years. Southwest is one of the largest airline brands in the world 2. External site which may or may not meet accessibility guidelines. background-color: #3b5998 !important; In 2021, Southwest Airlines had annual revenue of $15.8 billion. width: 273px; The most common ethnicity at Southwest Airlines is White (56%). Southwest Airlines Statistics And Demographics - Zippia width: 273px; left: 278px !important; overflow: hidden; color:#111B40; bottom: 200px; Whether in the air or on the ground, we believe community is more than a placeits at the Heart of what brings us together. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Southwest Airlines. We realize Diversity, Equity, & Inclusion is an ongoing journey A journey that requires vulnerability, transparency, and courageous conversations. 2023 Southwest Airlines Co.All Rights Reserved. } .air-check-in-edit-contact-information-banner--link { Throughout the latter part of the last decade, and the first four years of this decade, Southwest has steadily built up St. Louis into one of its largest focus operations and a bona fide connecting complex. Instead of being beholden to unproductive connections over legacy carrier hubs like Chicago O'Hare and Dallas-Fort Worth, St. Louis business travelers have viable nonstop service that has helped support and grow business in the once declining St. Louis metropolitan area. left: 277px !important; Market Growth: Southwest grows by entering new markets } padding-left: 30px; Were committed to being a place where Employees feel welcomed and encouraged to bring their whole selves to work without fear of hate, racism, discrimination, harassment, intolerance, disrespect, or injustice. With this strategy, the company has dramatically grown up and deeply rooted in the US airline industry. 1% of Southwest Airlines employees are between the ages of less than 18 years. Statista. html[lang="es"] div.footer div.flex-placement > div:nth-child(9) { } .compare-fares-secondary--row:nth-of-type(5) .compare-fares-secondary--header-cell .compare-fares-secondary--label-addendum::after { Filling a Need for Business Customers in Mid-Tier Cities. } Southwest Airlines Each of our Employees bring their own talents, creativity, and individuality. width: 1px; font: italic normal 11px/1 Arial; Rapid Rewards, a frequent flyer program that is revenue based for both earnings and redemption, with guaranteed access to inventory for redemption. padding-top: 5px; display: block; Southwest Airlines Co., established in 1971 by Rollin King and Herb Kelleher, began its operations with only three Boeing 737 aircrafts. .facebook-share-button-command--button { Southwest has clearly made strides to recover from the Covid Pandemic and return its flights to normal. For much of the last two decades of the 20th century, Southwest was growing at a rapid pace. This integrated citizenship report covers significant social, economic, and environmental stories, as well as data tables, and reporting frameworks, all through the lens of corporate Citizenship. font-style: normal; padding-left: 30px; Segmentation and Target Market for Southwest Airlines )"; Southwest Airlines may also be known as or be related to Southwest, Southwest Airlines, Southwest Airlines Co and Southwest Airlines Co. We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce. The advantage that Southwest has in the marketplace is their commitment to their customers. No one has a Heart for service like the People of Southwest Airlines. Asian (52) 4.0 Black or African American (111) 4.1 Hispanic or Latinx (65) 3.9 Indigenous American or Alaska Native (9) 3.5 Native Hawaiian or Other Pacific Islander (20) 4.3 White (174) 3.8 Middle Eastern 5.0 Former Employee Culture As our Company and Customers grew, our LUV grew too! WebSouthwest Airlines Customer Representatives handle, on average, 80,000 calls daily; 562,000 calls weekly; and 2.4 million calls monthly. right: 25px; Across the United States and especially at secondary airports, Southwest Airlines truly is open for business (customers). Were committed to enhancing our DEI efforts with a particular focus in the areas of talent, Culture and Values, brand and reputation, and communication. Southwest Airlines is one of the most popular domestic airlines in the United States. Southwest Airlines is a passenger airline company that arranges and provides scheduled flights for passenger and transportation freight services. Now, Southwest Airlines Co. operates 633 aircrafts to 93 domestic cities and the highest number of passengers used Southwest Airlines to fly around U.S in Jan 2014 (Hawkins, Misra, & Tang, 2012). background-color: #3b5998 !important; Were a Company of People. border: 0; Southwest is well known as one of the largest low-cost carriers. In 2021, 599 of these were owned, and the remaining 129 were leased. html[lang="es"] .header-flyout--promo-section .link--text div:nth-of-type(1) { font-size: ; } The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: This report offers the reader a comprehensive overview of Southwest Airlines customers in the United States: who they are; what they like; what they think; and how to reach them.
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